Professional brand is an ongoing journey. The below resources give additional context and provide deeper insight into the ever-evolving world of professional brand. 

The Curious Question of Value

Business is obsessed with value. You have to deliver value to customers/clients/your own company. In the rush to be valuable, many people lose sight of what their value actually is.


Do You Have a Personal Brand?

In prior posts we’ve discussed personal brand vs personal branding and why personal brand is a misnomer. For today’s post, let’s step back and ask two fundamental questions about personal brand.


The Misnomer of Personal Brand

‘Personal brand’ is a misnomer. The very words are confusing. The word ‘personal’ sounds like it has to do with ‘me’. On the one hand, that’s true since ‘personal’ has to do with the mind-body you inhabit.


Other resources

Chris Haase

Principal, Executive Personal Brand Strategist

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