Resources

Professional brand is an ongoing journey. The below resources give additional context and provide deeper insight into the ever-evolving world of professional brand.

The Curious Question of Value

Business is obsessed with value. You have to deliver value to customers/clients/your own company. In the rush to be valuable, many people lose sight of what their value actually is.

Do You Have a Personal Brand?

In prior posts we’ve discussed personal brand vs personal branding and why personal brand is a misnomer. For today’s post, let’s step back and ask two fundamental questions about personal brand.

The Misnomer of Personal Brand

‘Personal brand’ is a misnomer. The very words are confusing. The word ‘personal’ sounds like it has to do with ‘me’. On the one hand, that’s true since ‘personal’ has to do with the mind-body you inhabit.

Personal Brand vs. Personal Branding

In my observation, people love the idea of ‘personal branding’. Lots of people talk about personal branding. And, it’s easy to see why.

Personal Brand – Three Lessons in Authenticity, Clarity, and Alignment

My name is Chris Haase, and I craft executive identities. This is a personal story about how I connected with my own authenticity, clarity, and alignment with lessons for you, the reader.